Work
Business outcomes, led end to end
Selected engagements framed the way they mattered: the problem, the strategic call, the leadership, and the result.
Smart Resources
Repositioned a multi-division staffing firm around a defensible value proposition and rebuilt its demand engine — growing marketing-qualified leads roughly 60% year over year.
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MomTribe
Set brand and product strategy and led the launch of a membership platform — migrating 6,000+ members with zero failed imports.
Read case study →Selected track record
Twenty years, start-up to global
A snapshot of roles and results across the portfolio.
CMO · Smart Resources
~60% MQL growth YoY; led the largest brand re-architecture; introduced AI workflows and KPI dashboards. Team of 3.
Fractional CMO & Brand Officer · MomTribe
Rebrand, positioning, and launch of a member platform serving thousands. Team of 4.
Head of Marketing · Notifyre
Rebuilt the department and launched the company's US arm, localizing an Australian brand for the market.
VP Marketing · DecisionWise & Spectiv
Lifted SQLs 30% in three months and improved lead-to-SQL conversion 27%; built a SaaS launch plan.
VP Marketing, USA · ATALIAN Global Services
Directed North American marketing with strategic oversight across France, Great Britain, and Eastern Europe.
Marketing Director · Beam Living (Blackstone)
Led brand and resident engagement across 10,000+ residential units; hired and managed a team of six.
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