Profile
Marketing executive with 22+ years leading brand, demand generation, communications, and growth across B2B, B2C, and SaaS. I build and scale full marketing functions, own budgets and P&L, and run an AI-native operation that gets outsized leverage from lean teams — equally at home setting strategy and shipping the work.
Known for bold, human-centered leadership, category-defining brand storytelling, and a level of brand ownership that sets the standard for every team.
Experience
- Grew MQLs ~60% YoY via a lead-gen-engineered website, SEO, and content; led the largest brand re-architecture; introduced AI-powered workflows and KPI dashboards. Lead a team of 3 on a $250K budget.
- Led rebranding and positioning; guided launch of a member app serving thousands; built SOPs and automation. Direct a team of 4.
- Ran a full-service marketing consultancy for B2B, SaaS, technology, nonprofit, and professional-services clients — strategy through hands-on delivery.
- Rebuilt the marketing department; launched Notifyre's US arm; localized an Australian brand for the US market.
- Lifted SQLs 30% in three months and improved lead-to-SQL conversion 27%; built a 3/6/12-month SaaS launch plan.
- Managed Directors of Marketing, Editing, and Photography; led GTM for SaaS product Social Compass; reported to investors quarterly.
- Directed North American marketing with strategic oversight across France, Great Britain, and Eastern Europe.
- Led brand and resident engagement across 10,000+ residential units; hired and managed a team of six.
Education
Bachelor of Laws
CQUniversity Australia
Associate in Marketing
Harvard Business School Online
Credential of Readiness (CORe)
Certifications
AMA Professional Certified Marketer (PCM)
Google AI Essentials · Google SEO
HubSpot Marketing · Hootsuite
Facebook Blueprint · Twitter Flight School
Core Skills
Thought Leadership
Speaker and author on AI, marketing, and organizational growth to a 17,000+ following. Creator of a 90-day AI ROI framework and an "Operating Model 2.0" for scaling teams with AI.