Marketing Executive · Brand & Growth Leader
Marketing leadership that turns strategy into growth
Two decades leading brand, demand, and growth across B2B, B2C, and SaaS — from startups to global organizations. I set the strategy, build the team, and own the outcome.
Selected work
Outcomes, not activity
A few engagements where strategy, leadership, and execution moved the business.
Smart Resources
Repositioned a multi-division staffing firm and rebuilt its demand engine — driving a step-change in qualified pipeline.
Read case study →
MomTribe
Set the brand and product strategy, then led the launch of a membership platform serving thousands of members.
Read case study →How I lead
Strategy and execution, in equal measure
I'm equally comfortable in the boardroom and in the work — and I hire and lead teams who are, too.
Growth Systems
I own the full engine — positioning, demand generation, brand, and lifecycle — aligned to revenue rather than run as separate activities.
Teams & Functions
I hire, mentor, and lead marketing, brand, creative, and operations — across in-house teams and global, multi-market scope.
Budget & Accountability
I own budgets and P&L and report outcomes to founders, boards, and investors in the language of the business.
AI-Forward Operating Model
I run a modern, AI-native marketing operation that compounds output and speed without bloating headcount.
Point of view
Marketing's job is growth, not activity
The strongest brands are built by aligning positioning, product, and go-to-market into one system — and then leading people who can think strategically and execute relentlessly. Titles and tactics change; that discipline doesn't. It's how I've built brands and teams for two decades, and how I lead today.
The record
Two decades, start-up to global
CMO, VP Marketing, and senior brand roles across staffing, SaaS, real estate, and global services — with the certifications and results to match.
Insights
How I think about the work
Selected writing on brand, AI in marketing, and building growth systems.
The Human Element: Why Brand Storytelling Wins in an AI World
Where brand leaders should invest attention as AI commoditizes content.
Marketing Budgets in 2026: Where the Smart Money Is Going
How senior leaders are reallocating spend for durable growth.
Proving Marketing ROI: Attribution, MMM & Incrementality
Making the case for marketing in the language of the board.
Let's talk
Open to senior marketing leadership roles
CMO, VP Marketing, Chief Brand Officer, and Head of Growth. If you're building a team that needs a leader who can set the strategy and ship the work, I'd welcome the conversation.